


Why an Ideal Client Avatar is Not Enough
by Karie Price | Make Your Message RELATABLE, Messaging Minute
You hear a lot of people talk about having an Ideal Client Avatar (sometimes called an ICA). It might look something like this: My ideal client’s name is Mary. She’s a married mother of 2 kids under the age of 5. She drives a Lexus SUV, loves sipping on a...
Why Your About Page is NOT About You
by Karie Price | Make Your Message RELATABLE, Messaging Minute
Your About Page is one of the most visited pages of your website, probably right behind your Home Page. But if your About Page is currently filled with your credentials and experience and YOUR story, then watch this Messaging Minute where you’ll learn why your...