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Transcript: Why there is no such thing as a perfect swipe file, script or template

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Do you think that writing marketing content would be so much easier if you just had the right script, formula or swipe file? Well listen up, in this Messaging Minute I’m going to tell you why that doesn’t exist.

Hi, I’m Karie Price, the Brand Messaging Coach that helps you Make Your Message ROAR. And I know it’s tempting to think if you just had the perfect outline, script, formula or swipe file, you’d be able to plug into that and marketing content would be so much easier.

But marketing is not Mad Libs. You don’t want to sound like everybody else.

So what do you need instead? You need a solid messaging foundation that gives you all of the elements that makes that content creation easier. If you don’t have that, then every time that you sit down, it’s no wonder you’re staring at the blank page and you’ve got writer’s block. But you can fix that. It is totally within your control if you Make Your Message ROAR.

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