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Why an Ideal Client Avatar is Not Enough

by | Make Your Message RELATABLE, Messaging Minute

You hear a lot of people talk about having an Ideal Client Avatar (sometimes called an ICA). It might look something like this:

My ideal client’s name is Mary. She’s a married mother of 2 kids under the age of 5. She drives a Lexus SUV, loves sipping on a Starbucks Frappuccino while shopping the Target Dollar Bin, and looks forward to girls’ night out once a month. She’s tired of being a chauffeur and putting everyone else before herself though, and is ready for a change.

Does that look familiar? Often times these ICAs are pretty long. And it’s a good start in understanding your ideal client.

BUT it’s not enough!

And in this 1-minute Messaging Minute, I explain why…and what you need to focus on instead.

Or click here to read the transcript.

I’m not saying having an ideal client avatar is bad…but I am saying that you deserve better!

Tell me in the comments…how well do you know your ideal client – beyond the avatar?

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