INTERVIEW WITH KARIE
I know that when you’re considering working with someone, you have a lot of questions and want to know more about who they are and what it’s like to work with them. So I’ve responded to some of the most frequently asked questions as thoroughly as possible, interview-style. Click on any question and it’ll expand to show you my answer.
How long have you been doing what you do and how did you get to be a Brand Messaging Coach?
My journey to Brand Messaging Coach goes back about 20 years. Back then, I was a Business Analyst, working with clients to understand their businesses, digging deep into the underlying causes of the problems they were having, analyzing options, and supporting my clients to solutions. I would come home at night and share with my husband (who is a graphic designer) some of the things I was doing – including the questions and activities I took my clients through, building trusting relationships, knowing how to quickly understand their business and industry, finding solutions to my clients’ problems, creating training and writing guides to get everyone up to speed – and he said “MY clients need that!”
So, about 15 years ago, we opened a first full-service branding agency. I took my process for discovering and analyzing a client’s business and developed a brand discovery process. It consisted of a series of questions, activities, and interviews (with key management, employees, and clients), along with a competitive analysis of the market.
From that, we would develop their entire brand…from each element of their message and the visual elements that brought that to life. I’ve always been a natural writer and being able to find words that moved companies, their employees, and their clients was so rewarding.
I’ll never forget having the opportunity to share the new message to the entire organization for one client, sharing the brand story and bringing a room full of women entrepreneurs to tears because they related so strongly to the message.
As much as I loved evolving brands for companies – especially their message – it was cost prohibitive for smaller businesses to get the benefit of working with a full service agency (it still is). So we developed a small business workshop to help smaller businesses and solopreneurs to work directly with us by their side, guiding them through our process.
15 years ago.
And it didn’t take.
One of our mentors said to us: “This is such a great idea – but you’re ahead of your time.”
We ran that agency for a few years, and I’ve gone back and forth since then working in other agencies and doing traditional business analysis, continuing to hone my skills and my processes.
In late 2015, I decided it was time to go back into business for myself. My husband was happy at the agency he was at and didn’t want to start another agency with me – which worked out just fine because I knew I wanted to do it differently this time. Thankfully, the business environment changed and group coaching and programs were much more the norms, and the vision I had for bringing big business branding to the small business owner could finally become a reality.
After spending months working on my own message (it’s always hardest working on our own stuff) and reviewing the process to make sure it still got results (it does!), I was able to start helping business owners like you Make Your Message ROAR®, and I haven’t looked back!
What kind of businesses do you work with?
Through my career, I’ve had the pleasure of working with a lot of different types of businesses. Actresses and speakers, product and service based businesses of all kinds, government and non-profit organizations.
The beauty of the process I’ve developed is that it helps any business dig deep into the things that matter, finding the core of what makes that business special, and brings that to life. I often say that the process helps you understand your business from the inside out and the outside in.
You’ll hear me say that I work with ambitious women business owners. This is where my heart and passion lies. It’s easier than ever to start a business, and this is such an empowering opportunity for women all over the world. But the statistics are sobering…conservatively, 50% of all businesses fail within the first 5 years. I’ve heard staggering numbers as high as 98% failing in the first 10 years.
I want to help more women beat these odds. (That doesn’t mean I don’t work with men – in fact I love my male clients, too.) But I have such heartfelt desire to support ambitious women business owners…the ones who have true expertise to share with the world…the ones who are dedicated, willing to do what it takes, and know that the hard work to lay the right strategic foundation in their business will bring them greater chance of success. Is that you?
What happens if you haven’t yet worked with people in my field?
While I’ve worked with clients in a variety of industries, industry-specific experience isn’t what makes me successful. In fact, even as a Business Analyst, one of the things that made me so successful was my ability to quickly learn new industries and businesses because I know exactly the right questions to ask. And honestly…YOU are the one that needs to know your business and industry. YOU are the expert at understanding that. Working with me, using my process, helps you find the words that help you stand out in your market. So together, we have the combination of knowledge and experience to get you the results you’re after.
How are you different from other “business coaches”?
While brand messaging is a strategic foundation in your business, and it impacts so many parts of your business, I am not a business coach. Some coaches may know a little bit about a lot of things…but I focus on helping you find and own the words that are going to help you stand out in the market, actually be heard, and truly Make Your Message ROAR. Your words…how you communicate and build your reputation…how you use those words to make your marketing most effective…THAT’S what I focus on with you.
Can I just hire you to develop my message for me?
I no longer do done-for-you brand messaging development for a couple of reasons. First, it would cost $10,000-$15,000 or more to do for you, which doesn’t help me serve more business owners.
But most importantly…now more than ever, it’s important that your brand message is the most authentic reflection of what you’re trying to do, and that comes from deep inside you. In the online space, you’ll often hear talk about the know-like-trust factor. People buy from people they know, like, and trust. I help you find a One-of-a-kind way to share your point of view with your market, but it’s YOUR point of view which makes you the most Relatable. You just need someone to help guide you through the process, and ask the right questions, to help you bring that to life…and that’s what I LOVE doing.
What type of personality do you work best with and what is expected of me?
I love working with business owners who are in it for the long haul. You have the skills, expertise, and knowledge of your industry and are truly an expert at what you do. You are ambitious, hard-working, intelligent, focused and determined.
Being a high-achiever myself, I work best with business owners who are action-oriented and willing to do the work. You KNOW you have amazing value to bring to the world, and you want the words that help you make the biggest impact.
Because I pour my heart and soul into my clients and their businesses, you also must be fun, loving, and giving. We’re going to be spending a lot of time together…I want us to enjoy that time.
Who is this program NOT going to work for?
I believe that messaging is a strategic foundation for any successful business. But I want to be sure it’s the right time for you to invest and focus on this.
If you’re not sure what type of business you want, or your specific area of expertise, then you’re not ready for Messaging Mastery. While many of my clients report getting more clarity in their focus and niche, I recommend spending time and attention on figuring out what kind of business to create before investing in your message.
If you’re not making any money in your business yet, and don’t have money to support yourself while you build your business, it’s not the right time to invest in my programs. Messaging development takes time, and I don’t want you to be worried about your most basic financial needs. I suggest that you work on generating some income (even with a part time job or side hustle) so that you can commit the time and mental energy to do this important, creative work without the additional stress of paying the bills. I invite you to join my FREE Facebook Group, The Messaging Den where you can surround yourself with other ambitious business owners who want to make their message stronger. I offer weekly Facebook Live trainings and provide opportunities to ask your questions, supporting you until you’re ready for more.
And finally, I give a lot of myself…my time, my energy, my expertise…and I care a lot for my clients and their success. So I don’t work with people who aren’t willing to do the work, or who make excuses why they don’t want to do each and every step. It’s a process…sometimes it’s hard. You may have done activities like this, but never EXACTLY like this…in this order. I’ll be with you every step of the way, but YOU have to be willing to work through the tough stuff to get to the reward of an amazing message that will truly position you in the market. I don’t want you to waste your money “buying another program”. I want to work with people who want successful businesses – and honestly, who are fun to be around!
What does it mean to Make Your Message ROAR® and how does Messaging Mastery help me do that?
Imagine being in a crowded room as big as a football field. It’s packed wall-to-wall, standing room only. Everyone is talking and it’s this murmuring muck…and no one is actually being heard above that rumble. This is what it’s like to be market your business, especially online.
When you Make Your Message ROAR, you are able to truly stand out in the market because you have a message that is:
RELATABLE to your dreamiest client – allowing you to speak directly to them in a way that gets them saying “YES! That’s me and I want THOSE results!”
ONE-OF-A-KIND and not sounding like anybody else – giving you the words that they actually remember, positioning you as THE expert that they want to work with.
ACTIONABLE for you and your entire team – so everyone knows exactly what words to use in all of your marketing copy, delivering a consistent and effective experience which also causes your ideal client to take action to want to work with you.
RELIABLE and consistent – ensuring that you show up every.single.time. as the expert that you are, building the TRUST that is required for your clients to invest with you.
Does this really work?
YES! Not only is this the same process I used when developing messaging for my own clients and myself (I even shared the story of how Make Your Message ROAR was born, which you can watch here), but my clients are KILLING it with their improved messaging. From feeling like THEY now ROAR, to being excited about re-writing their sales pages even though they “don’t like to write”, the increased confidence and clarity that comes from this process is helping them attract more of their very dreamiest clients. (You can find some of the amazing testimonials my clients have shared with me all throughout the site.)
What results can I expect?
Can I contact some of your former clients to see what it’s like to work with you?
Absolutely! I’d love for you to chat with someone “on the inside” who’s worked with me and can share with you what it’s really like. Reach out to the clients you see featured on my website, or let me know if you’d like someone in an industry similar to yours so you can see how this program would work for you.
Just reach out to me and let me know what questions you have and I’ll give you some contact information for some clients who could answer those for you.
How quickly can I expect results?
This is obviously going to depend on a few factors, including how long you’ve been in business (or how much expertise you have in your field) and how much time you dedicate to the process. The core of the program takes 3 months, but starts with my 5-day Impactful Introduction Intensive…which is really a 5-day mini messaging course to give you a jump start for some IMMEDIATE messaging improvements.
So within the first 5 days, you’ll see marked improvement in your message, and within the first 2 months, you’ll see even deeper improvement.
How can I guarantee myself that I will actually get a message that ROARs?
Do all of the assignments…every one…even if you think you’ve done them before. I’ve laid out each activity so they build on each other, and I ask questions in a way that you may never been asked before. Don’t skip a step…especially if it’s because you don’t “want to” or you’re stuck. Some steps will be hard. I’m challenging you to do the deep work that is going to uncover the BEST message for you.
And reach out for help and feedback. You have lifetime access to a private Facebook group where you can share all you’re a-ha moments, struggles, successes, questions, and more. Use this community – and the access to me in it – to keep you on track and moving forward.
You also receive a monthly Coaching Call with me where you can get hot seat style coaching. Take advantage of that! If you can’t make the call live, submit your question in advance and watch the recording for the answer.
If you want even more focused attention, guidance, and support, ask about one of my upgraded support options where you can get 1:1 or small group calls for even more attention.
Take advantage of all the support to help you through and do the work. You WILL get results.
Will I recover the investment I put into this coaching program?
Yes! When you have a powerful brand message, all of your marketing is more effective, and you attract your ideal clients more easily. When you think about how much a new client is worth to you – and how much they’ll invest with you over their lifetime as your client – if you could attract just ONE new client more easily you probably will make back your investment. But a strong message can also help you elevate your brand, attracting MORE clients more easily, and maybe even raise your rates. This means you’re probably going to make your investment back dozens of times over.
How will we work together and what does the program entail?
You’ll get LIFETIME access to the entire CORE program, which includes videos with my best tips and strategies, workbooks with just the right amount of activities to help you dig in and unlock the information inside you. That includes every improvement or change that I make (I’ve already done one major enhancement and am collecting feedback for the next round) – so sharing your feedback and asking your questions makes the program even better for you!
You’ll also get LIFETIME access to a private Facebook group to share your progress, questions, thoughts, wins, and challenges. You’ll get support from me as well as the other members of the program who are going through this too (or have already completed it). This supportive community is invaluable!
And don’t forget about the MONTHLY Group Coaching calls, where you’ll have the opportunity for hot seat style coaching for the questions you have.
That’s a lot of access to me personally (in fact, many of my clients rave about how much access they actually get to me), but sometimes I know you want even more focused attention and support from me. If that’s the case, I offer upgraded service options where you can get 1:1 or small group support for more of my brain on your business.
What’s the investment?
There are different options available to you, as well as payment plans to make it easier to get started. Review your options here and select the best one for you.
Do you offer any discount and accept credit cards?
If you’ve previously invested in my Impactful Introduction Intensive or my (no longer offered separately) Social Media Introduction Series programs, I will credit back 100% of your investment towards your enrollment in Messaging Mastery. Simply email me at firstname.lastname@example.org or message me on Facebook for your custom coupon code.
Ok, I’m ready to Make My Message ROAR – how do I get started?
Great! Did you know that most small business owners know they have a problem with their marketing but they continue to struggle because they don’t invest in fixing their underlying messaging problem? But business owners like you that invest in strategic elements in their business (like their message) get the best return on all of their marketing investment, and achieve success more easily?
To get started right away, simply select the option that works best for you here.
I’m not sure I’m ready to get started. How can I sample your work to see if it’s the right solution for me?
We’re going to be spending quite a bit of time together – so I want you to be sure that I’m the right one to help you, too. If you’re not ready to Make Your Message ROAR yet, I invite you into my free Facebook Group, The Messaging Den. You’ll get inspiration and support from me and a community of other small business owners, and you’ll get access to my WEEKLY Live trainings.
Want to know more about the 7 Foundational Elements I help you develop in the Messaging Mastery program? Sign up for one of my upcoming masterclasses where I’ll explain how each of them gives you a competitive advantage and give you tips that you can start implementing right away.
I’m already in other program(s) or working with another coach. Life is just so busy. Even though I know I need help with my message, how much time do I need to devote to the program?
I’ve broken down the program into focused steps, so that you can complete them in 1-2 hours per week. Now…that doesn’t mean you sit down and fill out a workbook and call it done. This work is strategic, and as with anything strategic, you’ll need to dedicate some conscious and subconscious brain power to it. So I recommend you plan on at least a couple sessions per week, or 15-20 minutes per day.
Ok, I’m ready to do this for myself, but I do have a few additional questions. Can I call you?
I’m SO excited that you’re ready to have the confidence and power that comes from a strategic foundation in your brand message. You’re on the brink of truly standing out in your market and being seen as the expert that you are.
Yes, I’d love to chat and answer the additional questions that you have. Schedule a complimentary Introduction Session so we can get to know each a little bit more, answer your questions, and discuss the options to see what is right for you.
I can’t wait for the success that is waiting for you on the other side of this process and I’m so honored to be the one that you’d like to help get you there. No more blending in quietly for you – it’s time to Make Your Message ROAR!